On Page SEO Techniques - 2017

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On Page SEO Techniques - 2017


Hi Friends,

Today We Discuss On-Page SEO And It's Techniques 

Search engine optimization strategy can be divided into two different categories: On-Page SEO, Off-page SEO. Both are important to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.

On-Page SEO?

On-page SEO also known as "on-site" SEO is the act of optimizing different parts of your website that affect your search engine rankings. It's stuff that you have control over and can change on your own website. It is the process of optimizing the content on your website pages, by making suitable modifications as per the algorithms of the Search Engines so that the search engine gets convinced about the relevancy of your website for a particular theme.

Here are the Important factors included in On-Page Optimisation.

Title Tags

Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.

Headings

Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.

Url Structure

Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn't change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.

Alt Text For Images

Any content management system should allow you to add something called "alt text" to all images on your website.  This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page's content. Use proper Alt tags on all images, and always use images in your content!

Page Load Speed

Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results. 

Page Content

The content on your pages needs to useful to people. If they search for something to specific to find your page, they need to be able to find what they're looking for.  It needs to be easy to read and provide value to the end user.  Google has various ways to measure if your content is useful.

In-Page-Links

Linking internally to other pages on your website is useful to visitors and it is also useful to search engines.

Structured Markup

On-Page SEO involves practices to give right markups to the website's content while stressing on the primary keywords and the theme of the website. Markups state that the documents should be properly formatted along with the HTML tags like Meta tags, header tags, bold, italics, ordered lists etc.

Optimized URL – The content URL should be optimized to match the meaning of the content on the page

Keywords

Use tags to highlight specific keywords or keyword phrases to add focus for the search engines. There are 8 places that you can use keywords on your website to signal to Google which pages on your site you want to rank for which keywords:

Page Title, Url, H1 Tag, Body Content, Site Navigation Link Text, In-Content Link Text, Image Tag, Meta Description

Meta Descriptions

Write a short description of your content. Keep it around 156 characters for the best results.

Above factors of On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site Effectively.  If you have any query about On-Page Optimisation, you can comment below in this blog and also visit http://bit.ly/1V3Okp9.



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