A modest tea shop stands at the corner of a lively street in Madurai. No fancy board. No neon lights. Just a hand-painted sign and the smell of boiling milk and crushed ginger. Every morning, the same group of people gathers there — not because it’s the biggest shop, but because the tea tastes right. It feels familiar. It feels trustworthy. This is often how small businesses survive in a world dominated by big brands. Not by shouting louder, but by being easier to find, easier to trust, and easier to return to. The digital world works in a surprisingly similar way. When the internet feels like a crowded street For a small business owner, the internet can feel like standing in that same busy street — but without a signboard at all. Big brands have massive hoardings, celebrity endorsements, and deep pockets. They show up everywhere: ads, banners, suggested results. Meanwhile, local businesses quietly open their shutters every day, hoping the right people walk in. Search engines don’t wor...