Last week, I was chatting with a friend over filter coffee at one of Madurai’s bustling street-side cafes. He runs a small boutique that makes handcrafted leather bags, and he was lamenting about how, despite having a beautiful store and an Instagram full of pictures, people just weren’t finding him online. Somewhere between the sip of coffee and the sweet bite of a vada, the thought struck me: sometimes we underestimate the quiet magic happening behind the scenes in the digital world. That’s when I started thinking about what an SEO agency in Madurai can really do — beyond the usual “get you on Google” spiel. Think of an SEO agency like a seasoned gardener. You could plant the seeds yourself, water them occasionally, and hope for the best. Or, you could let someone who understands soil types, sunlight patterns, and seasonal growth help you cultivate a thriving garden. Here are five things I realized they could actually do for a business, which aren’t always obvious. ...