On a warm evening in Madurai, the streets slowly begin to glow with shop lights. Small tea stalls buzz with conversations, textile shops display colorful fabrics, and roadside vendors call out to passing customers. For decades, this rhythm has been the heartbeat of local business in the city. Earlier, success for many businesses depended on familiar things — a good location, word-of-mouth from loyal customers, and perhaps a brightly painted signboard that caught the attention of people walking by. But something interesting has quietly changed over the last few years. Today, before walking into a shop, many people first search on their phone. They check reviews, browse photos, or simply see whether the place exists online. It’s almost like asking the internet for directions before visiting a new neighborhood. In many ways, digital visibility has become the modern version of a shop signboard. From Street Corners to Search Results Imagine two bakeries on the same street. Both make e...