Not too long ago, running a business online felt like shouting into the void — especially in a place like Madurai . Many local entrepreneurs spent months building websites, posting content, and throwing money at social media ads — only to get minimal clicks, poor reach, and barely any returns. The biggest culprit? A lack of clear digital strategy and Google ranking power. In a city full of potential, why were so many businesses getting left behind? Let’s rewind the clock a little. From Temple Town to Tech-Forward Madurai, long celebrated for its iconic Meenakshi Amman Temple and rich cultural heritage, has always been a bustling center of commerce. Centuries ago, it was the trading capital of the Pandya dynasty, where merchants thrived by mastering the art of communication. Fast forward to the 21st century — communication still rules, but it’s gone digital. Today, digital marketing is Madurai’s new Silk Road. Businesses that once relied solely on footfall and word-of-mouth ...