Madurai has always been a city of stories. Walk through its streets early in the morning and the day slowly unfolds like a familiar routine. Tea stalls open with the smell of fresh ginger tea, textile shops roll up their shutters, and small businesses prepare for another day of conversations with customers who often feel more like family than clients. For decades, this rhythm defined how business worked in the city. A loyal customer base, word-of-mouth recommendations, and strong personal relationships were enough to keep shops running successfully. If someone needed a saree, a repair service, or a good restaurant recommendation, the answer usually came from a neighbor, a friend, or a relative. But somewhere along the way, something changed. Not suddenly. Not dramatically. Just gradually. Over time, people started searching before they visited and reading reviews before they bought. Even a basic query like “Where can I find this product?” gradually moved from street-side conversa...