Let’s be honest — the world of marketing today feels like walking into a buffet with too many options. Social media ads, influencer marketing, SEO, email campaigns, YouTube shorts, Google Ads — and everyone says their method works best . No wonder so many businesses, especially small and medium ones, feel confused about which marketing tactic to actually trust. Imagine this: You own a bakery in Madurai. One day, your friend says, “Instagram reels are the magic formula!” The next day, someone else tells you, “No, focus on Google Ads!” Then you attend a business meet and a speaker swears by blogging and SEO. You end up trying a bit of everything but don’t see much change in sales. Sound familiar? That’s exactly what most business owners face — too many options, not enough clarity. The truth is, marketing isn’t a one-size-fits-all game. What works for a fashion boutique may not work for a car showroom. The challenge lies in understanding your audience, your product, and your g...