When it comes to climbing the ranks in Google search, content and keywords aren't the only game-changers—images play a vital role too. Missing alt text and poor image optimization can silently damage your website’s SEO performance. Fortunately, Rajagiri's technical team, from the best SEO company in Madurai , knows exactly how to fix these critical oversights. Alt text, or alternative text, is what search engines use to understand what an image is about. Without it, your website is essentially invisible to Google's image crawlers. This means lost opportunities for visibility, traffic, and ranking. Missing alt text not only excludes visually impaired users who rely on screen readers but also diminishes your site’s overall SEO score. Additionally, unoptimized images can slow down your website’s loading time—a major SEO red flag. Google prioritizes user experience, and a slow site means higher bounce rates and lower rankings. Oversized image files, improper file formats, and...