What Startups Should Do to Benefit from Local SEO Google has researched local behavior and discovered that 50% of users who make local searches actually visit the store in question within a day. This is a massive conversion rate previously unheard of. For startups, it represents a golden opportunity to bring in your first customers. While you may operate exclusively online, searches are becoming more personalized and more likely to be based on locality. You still have to take it into account. This article is going to show you how with the following marketing strategies. Make Your Business Local What can you do to make your business local? It has to go further than serving customers from the area. You need a physical presence in order to do this. That’s why you must provide some sort of address and phone number. It doesn’t matter if you don’t serve customers in-person: This is the minimum required to appear on Google’s radar. Without your name, address,