It’s surprising how many businesses think that just having a website is enough to bring in customers. Imagine opening a store in a busy market but putting it in a dark alley with no signboard. That’s what happens when companies ignore SEO or don’t use it effectively. Search Engine Optimization isn’t just about keywords or links; it’s about being visible to the right people at the right time. Many companies try SEO on their own or rely on generic advice they find online. They sprinkle keywords here and there or create content without understanding what their audience really wants. It’s like trying to bake a cake without following a recipe — sometimes you might get lucky, but most times it falls flat. Without a proper strategy, even great content or products can stay unnoticed, losing potential leads and sales. Another common mistake is focusing only on traffic numbers. While more visitors sound good, it doesn’t guarantee results. Imagine hosting a party where 500 people show up, b...