Running a small business often feels like being a tiny boat in an ocean full of giant cruise liners. You watch as big companies dominate the waves, with massive budgets, endless resources, and huge online followings. But here’s the secret — size doesn’t always equal speed or creativity. Small businesses have unique advantages, and with the right approach, you can level the playing field and even outshine the giants online. First, it’s about being smart with strategy rather than just spending more money. Big brands often rely on broad campaigns that reach millions but don’t always connect personally with the audience. Small businesses, on the other hand, can create a personal touch that builds trust. Think of it like a neighborhood bakery that knows every customer by name versus a big supermarket chain. That personal connection online can translate into loyal followers and repeat customers. Search engine optimization (SEO) is another arena where small businesses can compete effect...