It all started one rainy afternoon. I was sipping my chai, scrolling through my phone, and wondering why my small business website barely got any visitors. I wasn’t clueless — I had tried posting on social media, sharing flyers, and even asking friends for help — but somehow, nothing seemed to stick. That’s when the idea of hiring a digital marketing company came up. Simple, right? Just hire the experts and watch your business grow? Turns out, it’s not always that straightforward. Choosing the right digital marketing partner can feel a lot like picking the perfect umbrella in a crowded store during a sudden downpour. There are plenty of options, shiny promises, and colorful ads. Some umbrellas might look sturdy but break at the first gust of wind. Similarly, not every digital marketing agency delivers what it promises, even if their website is sleek and their testimonials look convincing. So, how do you avoid getting trapped in an expensive contract or wasting months of effort wi...