Rajagiri Information Systems

  Once upon a time, business in Tamil Nadu was simple: word of mouth, a strong handshake, and a shop in the heart of the town. But today, the world has changed. If your business is not online, it’s invisible. In Madurai, a city known for its rich culture and thriving trade, digital marketing is not just an option — it’s survival. Why Digital is the New Normal Tamil Nadu has over  78% internet penetration , with more than  6 crore smartphone users . That means your customers are already online — searching, scrolling, and buying. But is your business ready to meet them there? A study by  Statista (2024)  reveals that  81% of small businesses  in India that adopted digital marketing saw higher sales within six months. Going digital means: More customers from every corner of Tamil Nadu 24/7 business visibility — no Sunday holidays online Smart advertising that reaches the right people at the right time From Market Streets to Online Feats: The Success Stori...

  Madurai, the land of temple towers and bustling markets, has always been a city of hardworking business owners. From the tea kadai uncle at the corner street to the textile trader in Town Hall Road, every entrepreneur has one dream —  growth . But today, small businesses are fighting a silent battle. High shop rent, fewer walk-ins Big brands dominating the market Word-of-mouth isn’t enough anymore And the biggest challenge?  Customers have gone digital, but many businesses haven’t. The Digital Divide: Why Small Businesses Struggle A recent  report  shows that Tamil Nadu has over  6.5 crore internet users , yet only  30% of small businesses are online . That means  70% of businesses are missing out  on customers who prefer Google searches over street searches. Take the case of a local two-wheeler service shop in Madurai. For years, they relied on loyal customers. But with online bike service apps taking over, their footfall dropped by  ...

  Tamil Nadu is changing. Streets that once bustled with shopkeepers calling out offers now see fewer crowds. The reason?  E-commerce. People no longer wait for Sundays to go shopping. A click, a swipe, and their favorite products arrive at their doorstep. From groceries to gold, everything is now online. But while big companies thrive, many local businesses in Tamil Nadu  struggle to adapt . E-Commerce in Tamil Nadu: A Market Full of Opportunities According to a  2024 report , Tamil Nadu’s e-commerce market is growing at  35% annually . By  2026, nearly 80% of Tamil Nadu’s urban population  is expected to shop online regularly. Yet,  60% of small and medium businesses (SMBs)  in Tamil Nadu still don’t have an online presence. While shoppers move online, many businesses remain stuck in the past. The question is,  will they change, or will they fade away? Why Local Businesses Struggle to Sell Online Fear of Technology  — Many shop ow...

  Once upon a time, business was simple. Customers walked in, shopkeepers greeted them, and sales happened face-to-face. But today?  The world is digital, and time waits for no one. Technology is changing everything —  AI (Artificial Intelligence) and automation  are reshaping how businesses operate. Yet, many in Tamil Nadu fear these advancements. Will AI  replace jobs ? Is automation  too costly ? Or is it the  key to success  in the modern business world? AI & Automation: The Future is Here Tamil Nadu’s  digital economy is growing at 30% annually , with businesses investing more in automation. Chatbots now handle 60% of customer queries  in online businesses, reducing workload and improving response time. Companies using  AI-powered marketing  see a  25% increase in revenue  compared to those relying on traditional methods. Businesses that hesitate to adopt AI  fall behind , while those who embrace it...

  There was a time when words ruled marketing. Flyers, newspaper ads, and pamphlets filled the streets. But today?  People don’t just want to read — they want to see, hear, and feel. Video is the new king of digital marketing.  And in Tamil Nadu, this change is happening fast. From  Madurai to Chennai, from Coimbatore to Tirunelveli , businesses that embrace video are  winning the market . Why Tamil Nadu Businesses Need Video Marketing 90% of online consumers  prefer watching videos over reading text. Videos increase purchase intent by 80% , making them the most powerful sales tool. YouTube is the second-largest search engine  in the world, with Tamil content  growing 60% annually. If your business isn’t using video,  you are already behind. What Makes Video So Powerful? It Grabs Attention  — A  15-second video ad  delivers more impact than a full-page newspaper ad. It Builds Trust  — Seeing a real face behind a brand crea...