When it comes to boosting your website’s search engine rankings, effective SEO strategies are crucial. One of the most important elements of SEO is keyword research. The right choice of keywords can significantly impact your website’s visibility and ranking on search engines like Google. In this article, we will explore how keyword research plays a key role in SEO and how Rajagiri Information Systems, the Best SEO Company in Madurai , can help you achieve success. What is Keyword Research? Keyword research is the process of identifying and analyzing search terms that people use to find information online. By understanding these keywords, businesses can optimize their website content to match user intent and improve their search engine rankings. Why is Keyword Research Important? Targeted Traffic: Keyword research helps you identify the specific keywords that your target audience is searching for. By targeting relevant keywords, you can attract highly qualified visitors to your webs