It always fascinates me how some businesses just seem to appear out of nowhere online. Imagine a neighborhood café that is nearly invisible online suddenly becoming the first recommendation for “best filter coffee in town.” It looks like magic unfolding, but in reality, it’s the careful and consistent work of a dedicated SEO team. I remember chatting with a friend who runs a small handmade soap business in the city. She was frustrated because, despite having a beautiful website, hardly anyone found it. She was convinced that getting on the first page of Google was reserved for tech giants. But then she casually mentioned how she’d started working with a seo agency in Madurai , and slowly, her website began to climb. The way she described it reminded me of a gardener tending tiny seedlings — careful, patient, and strategic, rather than forceful. So, what are these “little-known hacks” that such agencies use to make this happen? One thing I noticed is that it often boils down...