A few years ago, a friend opened a small shop. Nothing fancy — just honest work, good products, and big hopes. He hired someone to “handle marketing.” Promises were loud. Reports were colorful. But months passed, and the shop stayed quiet. When he finally asked what went wrong, the answer was vague: “The market is tough.” That moment stuck with me, because it perfectly describes how many people feel after working with digital marketing companies in madurai . Not angry. Not cheated exactly. Just… confused. Like paying for a gym membership, showing up every day, and still not knowing which machine does what. Where the disconnect really starts The problem usually doesn’t begin with bad intentions. It starts with shortcuts. Templates reused everywhere. Buzzwords borrowed from webinars. Strategies that look impressive on slides but don’t survive real life. It’s like cooking. You can follow a recipe word for word, but if you don’t understand heat, timing, or taste, the dish...