Customer retention constitutes sustainable growth for any business. However, most businesses focus on acquiring new customers and ignore the retention of existing ones, lest barriers to retention dwindle return on investment. Some of the hidden costs of poor retention involve revenue losses, increased marketing costs, and impaired brand loyalty. Without the upside from retention, businesses expend significant funds on customer acquisition, making the whole operation increasingly unworkable. Rajagiri Information Systems, the most efficient digital marketing company in Madurai , comes in to help businesses unlock long-term value. Objective-Costs of Poor Retention It will cost a lot more to lose a customer than to maintain one. Statistics show that it is five times more expensive to earn the business of a new customer than to keep an existing one. Some of the consequences of poor retention are: Heightened Marketing Costs- Busily replacing lost customers leads to aggressive marketing...