There’s a moment every local business owner eventually reaches. It usually happens late at night, after closing shop, scrolling through Google on a tired phone screen. You search for your own business. You expect to see it somewhere — maybe not first, but at least visible. Instead, you find competitors you’ve never heard of sitting comfortably on page one. That’s when the question quietly arrives: Am I missing something? For many Madurai business owners, that question slowly turns into another one — Do I need SEO help? And soon after, a more confusing version appears: How do I choose the right people for it? This guide isn’t about hacks, tricks, or shortcuts. It’s more like a conversation you’d have with a friend who’s already walked this road and learned a few things the hard way. The Tea Shop Analogy (Because This Is Madurai) Imagine you run a small tea kadai near a busy street. Your tea is good. Really good. But your shop is hidden behind a tree, and th...