Truth be told — most entrepreneurs have a lot of hats to wear. One minute you’re handling finances, the next you’re chasing clients, managing your team, or fixing a last-minute product issue. In the middle of all this chaos, marketing often ends up at the bottom of the to-do list. Sounds familiar, right? Here’s the thing: marketing isn’t just another checkbox. It’s the bridge that connects your brand to the people who actually need your product or service. But many business owners, especially small and growing ones, find it tough to prioritize marketing that actually works . Let’s dive into why this happens — and what can be done about it. The “I’ll Do It Later” Trap Imagine you’ve got a small café in Madurai. You know social media promotions and Google visibility can bring in new customers, but you keep saying, “Let’s get through this busy week first.” Before you know it, months pass by and competitors down the street are ranking higher and drawing your customers in. That’...