In today’s fast-paced digital world, businesses are investing more than ever in online marketing. But with so many platforms and campaigns running simultaneously, how do you know which efforts are truly driving results? That’s where marketing attribution comes in. It's the process of identifying which marketing channels and touchpoints contribute to a customer’s decision to convert — whether it's a purchase, a sign-up, or another goal. For any digital marketing company in madurai , understanding attribution is crucial. However, many local agencies fall short in properly implementing it. Here's why. Most agencies still rely on last-click attribution, which gives all the credit to the final interaction before a conversion. This outdated method overlooks the customer journey’s complexity. For example, a user might first see a Facebook ad, read a blog post, click a Google ad, and finally convert after receiving an email. Giving all the credit to the email undervalues the earl...