If you’ve ever sat staring at your screen, trying to figure out whether to invest in social media ads, SEO, or influencer marketing, you’re not alone. Most entrepreneurs in Madurai and beyond feel like they’re stuck in a maze of choices when it comes to digital marketing. It’s like walking into a massive buffet — everything looks good, but you can’t possibly eat it all. So how do you decide what actually works for your business? Let’s be honest — running a business itself is already a full-time job. Add marketing to that, and suddenly you’re juggling content creation, ad budgets, analytics, and trends that change faster than you can say “algorithm.” Many small business owners start with enthusiasm, only to find themselves overwhelmed by too many tools, too many channels, and too little clarity on what brings real results. Imagine you’ve just opened a café in Madurai. You know your coffee is top-notch, but how do you let people know? Do you boost Instagram posts? Run Google ads? F...