It was a quiet afternoon in Madurai’s bustling streets, the kind of afternoon where the aroma of jasmine from the temples mingles with the scent of fresh idlis from street-side breakfast stalls. I was sipping chai at a small café when I overheard a conversation between two shop owners. One was lamenting about his dwindling foot traffic despite having a shiny new website; the other nodded knowingly, “Maybe it’s time to work with someone who actually knows Madurai.” That simple line stuck with me — sometimes, proximity matters more than prestige. In the digital world, this analogy is becoming increasingly relevant. Businesses in Madurai are realizing that global or generic SEO strategies often miss the nuances of their local market. Imagine trying to sell pani puri in New York using the same recipe that works in Chennai — you might get a few curious bites, but the real fans will always gravitate toward flavors they recognize. Similarly, a local touch in digital marketing can make a...