I once watched a friend buy a phone after weeks of research. Specs compared, videos watched, opinions collected. In the end, he still chose the wrong one — not because it was bad, but because it didn’t fit how he actually used his phone . That mistake felt small, but the lesson was big. Choosing services works the same way, especially when it comes to marketing. Most people don’t realize this early. They learn it late — after money is spent, expectations are broken, and patience is tested. That’s usually how the conversation around digital marketing companies in madurai begins. On the surface, everything looks similar. Same words. Same promises. Same confident tone. But beneath that, the differences are less about tools and more about mindset. Marketing isn’t a switch you turn on. It’s more like learning to cook for your own body. Two people can follow the same recipe, but one feels energetic while the other feels uncomfortable. The ingredients aren’t wrong — the under...