Let’s be honest — most companies start with a burst of excitement. The founders have a great idea, maybe a little capital, and a ton of passion. But somewhere down the road, that initial spark fades, and they get stuck in a loop — trying to grow without really knowing how . It’s like driving a car without a map — you might keep moving, but there’s no guarantee you’re heading in the right direction. So why do so many businesses fall into this trap? The answer often lies in the difference between “working hard” and “working smart.” Many small and mid-sized companies in places like Madurai focus on day-to-day operations — sales, client calls, and keeping things running — but forget to pause and think about where they’re heading. Imagine running a bakery. Every morning, you’re busy baking bread, serving customers, and managing staff. You’re so caught up in the daily rush that you forget to ask — “What’s next?” Should you expand to another location? Start online deli...