Last week, I walked past a small textile shop in Madurai that I’ve seen change hands three times over the last decade. Each new owner tried something different — new signage, special discounts, even quirky Instagram posts. Yet, despite all the effort, the footfall never seemed to match the investment. Watching this, I couldn’t help but think: maybe it’s not just the products or the shop itself — it’s the story being told online. In 2026, something subtle but powerful is happening. Businesses across Madurai are starting to rethink their relationship with the companies that promise to “take their brand digital.” It’s no longer about flashy graphics or the number of followers; it’s about relevance, authenticity, and understanding local nuance. Take, for instance, the old bookstore near Meenakshi Temple. They hired a digital marketing company Madurai some years back that created slick campaigns, scheduled posts, and ran ads nonstop. Yet, customers still walked in saying, ...