In today’s digital environment, a business’s online reputation can significantly impact its success. With just a few clicks, potential customers can find reviews, ratings, and comments about your brand. This is why online reputation management (ORM) is essential for any business aiming to thrive. But what exactly is ORM, and how can it benefit your company? Let’s dive into why it’s crucial and how you can effectively manage your online presence. What is Online Reputation Management? Online reputation management involves monitoring and influencing how your brand is perceived online. This includes managing customer reviews, social media mentions, and any content associated with your business. It’s all about creating a positive image that attracts customers and builds trust. Imagine a potential customer searching for your business online. If they see positive reviews and engaging content, they’re more likely to choose your services. On the other hand, negative feedback can deter them. T