Scaling a small business sounds exciting, right? You start small, build loyal customers, and then dream of becoming the “next big thing.” But here’s the reality check — most small businesses struggle to grow profitably. The reasons are not always about competition or lack of funds; sometimes, it’s about using the wrong strategies at the wrong time. Imagine running a café in Madurai — your filter coffee is the talk of the town. People love it, but when you try to expand, things start slipping. You spend on ads, hire more staff, and even open another outlet, but profits don’t grow the same way sales do. That’s the trap many small businesses fall into — chasing growth without a clear, data-backed strategy. In today’s digital world, scaling profitably depends on how well you position your business online. And that’s where SEO (Search Engine Optimization) becomes your best friend. But most small businesses don’t realize that random social posts or boosted ads aren’t enough. You need a...