In the current digital era, every small business’s success depends on having a strong online presence. However, with countless websites competing for attention, it can be challenging for small businesses to stand out in the online world. That’s where an SEO company comes in. But what exactly does an SEO company do to help small businesses thrive in the digital realm? In this article, we’ll uncover the core functions of the best seo company madurai and how it can benefit small businesses. 1. Keyword Research and Optimization: One of the key roles of an SEO company is to carry out comprehensive keyword research that aligns with the goals and services offered by small businesses. By understanding which specific words or phrases potential customers are typing into search engines, an SEO company can optimize a website’s content to ensure it ranks higher in search engine results pages (SERPs). This increased visibility leads to more organic traffic and ultimately, more qualified leads for