Have you ever wondered why some small businesses make it big online while others struggle to get even a few likes or comments? It’s not about luck — it’s about strategy, consistency, and understanding the real power of social media. Many small businesses in places like Madurai have the potential to grow online but often miss out due to a few common mistakes that can be easily fixed. Let’s talk about it in a simple, real-world way. Imagine opening a beautiful store on a busy street but keeping the lights off and the door half-closed. Even though people walk by, no one notices you. That’s exactly what happens when a business creates social media pages but doesn’t engage or post regularly. Without interaction, your brand remains invisible in the crowd. Another major issue is focusing too much on selling instead of connecting. People don’t scroll through Instagram or Facebook just to be sold something — they scroll to be inspired, informed, or entertained. When businesses only post about t...