Operating a business in Madurai is a lot like tending to a popular roadside tea stall. You may have the tastiest tea in town, but if your stall is hidden in a narrow street where no one passes by, you’ll keep waiting for customers who never come. That’s exactly how many local businesses feel when their phones don’t ring — great products, great services, but very few inquiries. One small business owner in Madurai faced the same struggle. Despite offering genuine quality, they hardly got any new calls. They spent on flyers, word of mouth, and even social media posts, but nothing really brought consistent results. The turning point came when they partnered with Rajagiri Information Systems ( www.rgis.asia ) and discovered the power of search engine optimization. Think of SEO as moving your tea stall from a dark alley to the busiest junction in Madurai. Suddenly, people walking by can see you, smell the tea, and line up for a cup. Within just a few months, this busi...