India’s digital landscape is booming, and at the forefront of this revolution of 2024 digital marketing predictions is artificial intelligence. AI is rapidly transforming the way brands engage with consumers in the digital space, offering unprecedented levels of personalization, automation, and effectiveness. Here is one of the best digital marketing companies in Madurai . They are adapting to the revolution of technology, and their digital marketing predictions are accurate to reach success. From Humble Beginnings AI Heights: The use of AI in Indian digital marketing started modestly, with chatbots handling basic customer inquiries and programmatic advertising platforms optimizing ad placements. However, the past few years have witnessed a surge in AI adoption, driven by factors like: Growing internet penetration and smartphone usage : With more Indians coming online, the data pool available for AI algorithms to learn from has expanded significantly. Advancements in AI technology: M