Let’s be honest — most businesses jump into marketing like kids jumping into a swimming pool without checking how deep it is. They start posting randomly on social media, running ads without tracking results, and hoping something will “just click.” But here’s the truth — marketing without a strategy is like throwing confetti into the wind and expecting it to land in a perfect pattern. Many business owners fall into this trap because they see competitors doing the same things. “Oh, they’re running Instagram ads? Let’s do that too!” or “They’re posting daily? We should post more!” But marketing is not about copying others — it’s about understanding your audience, your goals, and what actually brings results for your business. You’re trying to lose weight, and then you spot someone doing a juice cleanse. You think, “That’s the answer!” So you try it, struggle through a week, feel terrible, and give up. The problem wasn’t your effort — it was following a plan ...