Choosing an SEO firm is a lot like picking a travel guide for an unfamiliar country — you need someone who knows the way, speaks the local language (aka Google), and won’t leave you stranded halfway. Before you sign any contract, ask the right questions to make sure you’re partnering with the Best SEO Company in Madurai and not just someone tossing around techy terms without real results. First, ask about their past work. Would you hire a wedding photographer who never shows you a portfolio? Same goes here — check for case studies and client reviews. Next, understand what strategies they use. If their answer sounds like “We’ll do some magic,” run. A trustworthy firm will explain the plan clearly. Ask how success is measured. Is it more website visitors? Better sales? You need to know what you’re paying for. Also, talk about timelines. Good SEO takes time, but they should give a roadmap, not just say “It depends.” And finally, what happens if things go wrong? A great c...