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Why Meta Description Is Important To Your SEO Rankings Importance Of Meta Description In SEO The Meta description is an important part of On Page Optimisation. It is a 160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO . What Does a Meta Description Do? <meta name="description" content="A page's description, usually one or two sentences."/> The meta description is an HTML tag, which looks like above-mentioned HTML format. The function of a meta description for your page is simple, its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines. Search engines say there is no direct ranking benefit from the me