Growing a business sounds exciting, right? But when it comes to achieving predictable revenue growth, many companies hit a wall. It’s not that they don’t work hard — they do. The real issue often lies in how they plan, adapt, and connect their marketing and sales efforts. Let’s talk about why this happens, using some relatable examples you’ll instantly connect with. Imagine running a restaurant in Madurai. The food is great, but one day customers pour in, and the next day, it’s nearly empty. You can’t predict your income — and that’s exactly what happens with most companies’ revenue. They focus on short-term wins rather than building a long-term, consistent system that brings results every month. One major reason for unpredictable growth is the lack of clarity in customer targeting. Many businesses try to reach “everyone,” but in reality, they end up reaching no one effectively. Successful growth happens when you know exactly who your audience is and how to speak thei...