Madurai, one of the most culturally rich cities in the territory of Tamil Nadu, is now also increasingly swift to adapt to the digitization of consumption as well as opportunities for businesses. However, most brands fail to manage their foothold in this beautiful niche. Here are five mistakes that brands should avoid when targeting the Madurai audience. 1. Ignoring Local Culture and Values Madurai has many roots in a culture, and brands that may not take on board the city’s many traditions and pesky little festivals will not connect with the target audience. One affords emotional connectivity with the locals in any campaign in Madurai, making cultural relevance an undeniable necessity. 2. Not implementing any Regional Language Madurai is mainly known for its Tamil language. Brands will have a hard time luring people from Madurai by using English or Hindi alone in their digital or offline campaigns. A good Digital Marketing Company in Madurai can make a difference by penning cus...