You can’t crack Madurai with a textbook. You need tea stall convos, temple street buzz, and the feel of Chithirai Thiruvizha in your marketing veins. That’s the real data — not just numbers, but narratives. But surprisingly, 74% of Madurai’s small businesses still run ads without knowing where their audience scrolls, clicks, or swipes. No strategy, just spray-and-pray. It’s like selling murukku in a gym. Now imagine if your brand knew that college students in Koodal Nagar search “budget laptops Madurai” more on Fridays. Or that women in Thirunagar explore “cotton sarees with border” right after evening puja hours. That’s what a good seo agency in madurai should know. And Rajagiri Information Systems knows it. They don’t just run SEO reports — they decode Madurai. Their local data models pick up not just what’s trending, but why . They understand the festival surges, the tuition-season panics, the summer juice shop ...