There’s a moment most business owners remember clearly. It’s usually late evening. The shop shutters are down, or the laptop is finally closed, and someone casually says, “We should probably do something about online marketing.” Not in a dramatic way. More like the way people talk about starting morning walks or drinking more water — important, but slightly overwhelming. That’s often how the search begins. Not with big strategies or buzzwords, but with a quiet realization that the world has moved online, and standing still isn’t an option anymore. From Curiosity to Confusion At first, it feels simple. A few searches, some conversations, maybe a recommendation from a friend. Then suddenly, everything sounds the same. Growth. Reach. Leads. Algorithms. Funnels. Choosing a digital marketing company in madurai can feel a lot like standing in front of a huge restaurant menu when you’re already hungry. Too many options, too many promises, and no clear idea of what will actua...