On the bustling streets of Madurai, where tradition meets modernity, small businesses often find themselves at a crossroads. Vibrant markets, echoing the calls of vendors, paint a picture of resilience and ambition. However, beneath this vibrant facade, many small businesses face challenges that hinder their growth. Challenges faced by small businesses in Tamil Nadu Small businesses in Tamil Nadu face countless obstacles. Limited access to capital, inadequate infrastructure and fierce competition are some of the obstacles they face. Moreover, rapid digital transformation has made it difficult for many traditional businesses to continue. A study examining the challenges of small businesses in Tamil Nadu highlights these issues, emphasizing the need for strategic entrepreneurs to navigate this complex landscape. Digital Marketing: Leveling the Playing Field Enter digital marketing as a beacon of hope for these companies. By harnessing the power of the internet, small businesses can...