Why Meta Description Is Important To Your SEO Rankings

Importance Of Meta Description In SEO

The Meta description is an important part of On Page Optimisation. It is a 160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

What Does a Meta Description Do?

<meta name="description" content="A page's description, usually one or two sentences."/>

The meta description is an HTML tag, which looks like above-mentioned HTML format.

The function of a meta description for your page is simple, its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.

Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate as a way of determining whether you’re a good result.

If more people click your result then they’d expect based on your position, they move you up. This is why optimizing the meta description is so important, as is optimizing your titles.

Characteristics of a Good Meta Description

1) It should be around 135 to 160 characters.

2) It should be actionable, in an active voice.

3) It should include a call-to-action.

4) It could contain structured content.

5) It should match the page content.

6) It should contain the focus keyword.

These are the important characteristics of Meta Description in On-Page Optimisation. After We follow the above rules in Meta Description, it will help to improve keyword ranking effectively. If you want to learn more about how to write meta descriptions that engage searchers and improve click-through rates. ... Feel Free to call us on + (91) 0452-2386201 ,+ (91) 0452-4383201.

Comments

Boost Your Earnings Significantly with SEO

Hello dear friends! In today’s world of countless businesses, it’s easy for yours to get lost in the shuffle, especially if you’re not ranking high in search engine results. This is often due to a lack of effective Search Engine Optimization (SEO). But here’s the good news — with proper SEO, we can attract a crowd to your business via online searches. Hence, many people set their sights on finding the Best SEO Company in Madurai . Let’s take Madurai as an example — a vibrant city teeming with diverse small industries. As you wander through this city, you’ll find areas with unique names such as Jewellery Street, or Jowly Kadai Street, each brimming with specific types of shops. However, only specific shops in these areas often show up in search engine results, and this again points to the importance of effective SEO. If done correctly, SEO has the potential to dramatically increase your customer base. The pursuit is typically to secure the services of the Best SEO Company in Madurai

Unlocking Success: Rajagiri Information Systems - The Leading SEO Firm in Madurai.

In the bustling digital landscape of Madurai, businesses are constantly striving to distinguish themselves online. Amidst this competitive environment, search engine optimization (SEO) emerges as a critical tool for businesses to enhance their visibility and reach their target audience effectively. Among the myriad of SEO firms in Madurai, one establishment consistently stands out for delivering superior results: Rajagiri information Systems. Rajagiri Information Systems is not just another SEO firm; it is a beacon of excellence in the realm of digital marketing, renowned for its unparalleled expertise and commitment to client success. What sets Rajagiri Information Systems apart as the top SEO firm in Madurai? Let's delve into the reasons behind their unrivaled reputation: 1. Proven Excellence With a track record of success spanning numerous clients across various industries, Rajagiri Information Systems has established itself as a trusted name in the realm of SEO. Their a

Building Bridges to Success: The Best Digital Marketing Company in Madurai

In the heart of Madurai, a city rich with culture and history, entrepreneurs are building a new kind of legacy — one made of digital success. A small business owner once found themselves lost in the noise of the internet, their brand lost among thousands. That’s when they discovered the power of the Best Digital Marketing Company in Madurai , a bridge between their dream and the vast online audience waiting to connect. In today’s world, nearly 64% of small businesses have an online presence, but simply being online isn’t enough. To stand out, you need strategy, creativity, and the right marketing tools. The Best Digital Marketing Company in Madurai doesn’t just promote your business — they craft a path forward. Through SEO, social media marketing, and paid ads, they ensure your brand gets the recognition it deserves. Rajagiri Information Systems understands the pulse of Madurai’s business landscape. With a focus on ROI-driven strategies, they help entrepreneurs grow from the gr

Rajagiri Information Systems

Search This Blog