Why Meta Description Is Important To Your SEO Rankings

Importance Of Meta Description In SEO

The Meta description is an important part of On Page Optimisation. It is a 160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

What Does a Meta Description Do?

<meta name="description" content="A page's description, usually one or two sentences."/>

The meta description is an HTML tag, which looks like above-mentioned HTML format.

The function of a meta description for your page is simple, its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.

Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate as a way of determining whether you’re a good result.

If more people click your result then they’d expect based on your position, they move you up. This is why optimizing the meta description is so important, as is optimizing your titles.

Characteristics of a Good Meta Description

1) It should be around 135 to 160 characters.

2) It should be actionable, in an active voice.

3) It should include a call-to-action.

4) It could contain structured content.

5) It should match the page content.

6) It should contain the focus keyword.

These are the important characteristics of Meta Description in On-Page Optimisation. After We follow the above rules in Meta Description, it will help to improve keyword ranking effectively. If you want to learn more about how to write meta descriptions that engage searchers and improve click-through rates. ... Feel Free to call us on + (91) 0452-2386201 ,+ (91) 0452-4383201.

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