Internal Link Building - Boost SEO Performance
In this Article, We discuss why should focus on internal linking.
It’s not a secret that content is the king when it comes to Search Engine Optimization. Every blogger knows that well when creating high-quality content, it’s important to seduce both search engines and visitors. However, content alone is not enough. Internal linking is here to support your SEO by driving traffic to other pages.
An internal link is a link from one page to another page on the same domain. We’re talking about regular, text links from one page on your website to another. Of course, your website navigation is an example of internal linking. Why we here talking about Internal Links Because Internal links boost your SEO Process.
Internal linking is essential to any website because it helps establish site architecture and spread the link juice. Simply speaking, internal linking refers to any links from one page of a domain, which is linked to another page within the same domain. It can be linking to categories or main site navigation, within articles to related content or the footer, etc.
How Internal Linking Works
The idea behind internal linking is pretty simple. Each page of your site will contain links to other pages of your site, your goal in optimizing those internal links will be to include the right number of links on each page, pointing to the right destinations, with the right keywords.
When one page links to another page, it passes some of its credibility to that page, increasing the likelihood that the second page will rank. This credibility is sometimes called “link juice,” but most search optimizers call it Authority.
The Purpose of Internal Linking
1) Aids in website navigation
2) Defines the architecture and hierarchy of a website
3) Distributes page authority and ranking power throughout the site
Internal Links serve two purposes when it comes to search engine optimisation (SEO). First of all, links facilitate the process by which search engines discover pages on a website. Secondly, the quality and number of links coming into a page are used as a ranking signal. Google clearly states that “the number of internal links pointing to a page is a signal to search engines about the relative importance of that page.
Internal Link Building is one of the main processes of Search Engine Optimisation. When we apply the internal link building strategy in website effectively, that will helps to rank the keywords on major search engines like Google, Yahoo, Bing.........
Internal link building has several advantages as it helps build page authority, usability, connections between web pages, user experience, and potentially your rankings.
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