Content Strategy: The Importance Of Long-Tail Keywords

Content Strategy: The Importance Of Long-Tail Keywords

If your site is not found on the first page of Google and other major search engines, your success rate is zero. You should implement search engine optimization techniques on your site to improve search engine rankings until you achieve your desired position. Here, I like to share the new things of SEO through my blogger post for your successful SEO result. So I am going to discuss the Long tail keyword and it's importance in SEO success.In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.

Long tail keywords

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.

SEO beginners tend to focus on the “big keywords”, the keywords they think bring in all the traffic. But anyone who’s worked closely with SEO and content will be aware of the superior power of long-tail keywords. When you consider that around 70% of all search terms are long-tail searches, it doesn’t take an analytics ninja to work out how vital they are if you’re ever going to compete online.

Here you’ll find everything you need to know about optimising your website’s content for long-tail search terms.

What are long-tail keywords?

Long tail keywords are just like normal keywords, but they consist of more words. It’s widely agreed that a keyword with three or more keywords is a long-tail keyword.

Example:

“Normal” keyword = Cheap flights

“Long tail” keyword = Cheap flights to Barcelona Spain

Why should you  care about long-tail keywords?

Because long tail keywords tend to be far more descriptive, they also tend to deliver more targeted traffic. A person searching for cheap flights to Barcelona Spain already knows exactly where they want to go; they’re further down the buying path. Whereas a person looking for cheap flights is not necessarily ready to get their wallet out – they’re still in the ‘browsing’ mindset.

Keep in mind that high value doesn’t necessarily mean expensive. While more costly keywords can result in high conversion rates, choosing highly-relevant long-tail phrases can actually be less expensive and result in higher conversions than their more pricey counterparts. The important thing is to figure out which keywords bring value to your site and your audience.If you will execute this long tail keywords in your SEO process, It will definitely give the top rank reach in Google search.I hope my blogger posts have given the useful ideas and tips to my readers.Keep reading my upcoming blogger posts for your Bright SEO future.