The Top Four Digital Marketing Techniques In 2017?

The Top Four Digital Marketing Techniques In 2017?

Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.RGIS is No 1 Digital Marketing Company in Madurai. It has shared their trends of digital marketing.

1. Content marketing trends

Marketers love the potential power of Content Marketing! When you get it right, Content Marketing fuels many of the inbound marketing techniques like search engine optimisation, social media marketing, 'lead magnets' for site registration and triggered email sequences.

2.Marketing Automation

Our research showed that not all B2B organisations are yet implementing Marketing Automation. So, if it’s new to you, in brief, Marketing Automation enables businesses to automate tasks and workflows for the marketing and sales process including prospect and customer profiling on landing pages, lead scoring, sending automated personalized emails and web recommendations to support lead nurturing and customer engagement

3.Mobile marketing

Mobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra. To me, it's a somewhat misleading mantra, since the reality is that many web users are still using desktop, laptop and tablet devices and there is a danger with mobile responsive designs that conversion on higher resolution screens may fall if mobile optimised. Instead, leading companies are looking at adaptive mobile design approaches which have the benefit of serving more relevant, contextual content and CTAs for users and reducing load times.

4.Conversion rate optimisation 

This is the technique we have selected a year ago as the way Smart Insights would see the most growth from in the year ahead. It's higher in popularity than previous years, but we still wonder whether many businesses are missing out on a more data-driven approach to increase leads and sales from their websites.

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