Darker Side of SEO

Darker Side of SEO

In order to get good ranking, some web designers use spamdexing otherwise called black hat seo. Spamdexing or black hat seo techniques are the use of various methods to manipulate HTML pages to artificially increase their positioning on the search engines results page.Rajagiri Information Systems provides best SEO services in madurai since 2006 onwards.

Spamdexing includes the following techniques.

Keyword Stuffing

The practice of overusing a word to increase the keyword frequency on a page. 

Hidden or Invisible Links:

Webdesigner creates multiple sites on the same or similar topic and links them all together through invisible links. 

Hidden Text:

Sometimes webdesigner puts keywords where visitors will not see them to increase a page's keyword relevancy. 

Link Spamming:

Some webmasters will create multiple websites at different domain names that all link to one another. This is one of the worst form of back hat seo techniques.

Cloaking:

This practise involves showing visitors and search engines different versions of a page.

If You use any of the techniques stated black above hat SEO, it will get webmasters who put them to use banned from the search engine. 

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