A few years ago, I watched a friend of mine wrestle with the idea of taking his small local business online. He had a cozy little café in Madurai, the kind of place where the owner greets every customer by name, knows their favorite order, and remembers stories from years past. Yet, when it came to promoting his café in the vast, digital world, he felt like a small boat trying to navigate the ocean without a compass. The question that kept him awake at night was simple: how do I find the right people to guide me through this unfamiliar territory? That feeling — of standing at the edge of something new and feeling unsure — is something many business owners can relate to. It’s not just about finding someone with technical know-how; it’s about finding a partner who understands your story, your customers, and your aspirations. In a city like Madurai, where tradition blends seamlessly with modernity, this can be both exciting and overwhelming. I remember visiting a few agencies with h...