Somewhere between scrolling endlessly on our phones and wondering why certain brands follow us everywhere, many of us have quietly accepted that the internet decides what we see. But it’s only when you try to grow something of your own — a small business, a side hustle, a blog — that you realize how invisible you can feel online . It’s a bit like shouting into a crowded market where everyone else has a mic and you’re left with a whisper. I’ve watched friends run cafés, boutiques, and even home bakeries. They pour their souls into their work, but when they ask, “Why am I not showing up on Google?”, the answer is rarely simple. And oddly enough, it reminds me of how we used to study in school. Some kids worked hard but still didn’t score well because they didn’t know how to study smart. The internet works the same way. It’s not just about effort; it’s about strategy. The Shift We’re All Feeling in 2025 The online world in 2025 feels different — noisy, competitive,...